The 1st tamper-proof solution to stop counterfeiting
DIGITAL PASSPORT IN BLOCKCHAIN
Arteïa, a company specialised in the authentication of works of art, has designed and developed the first tamper-proof solution to combat the counterfeiting of luxury goods.
Discover the 1st Digital Product Passport, encrypted in the blockchain, securely linked to your product.
With the Arteïa Connect solution:
- Protect your brand by guaranteeing the authenticity of your products.
- Develop innovative marketing: your products become the key to a VIP - App reserved only for owners of one of your products.
- Manage customer service and after-sales service in an optimal way.
- Ensure that your products receive unparalleled quality monitoring.
- At the same time, respect the environment thanks to TEZOS, the « green blockchain ».
A tamper-proof digital certificate of authenticity
Our solution is unique because it combines hardware and software:
- A certificate of authenticity encrypted in the blockchain.
- A secure chip.
- A dedicated application.
- A platform for managing digital certificates of authenticity.
« Arteïa Connect is the only solution to link a certificate of authenticity to a product in a 100% secure and simple way. »
1. The owner of the bag scans the chip with his smartphone. Their COA appears. By scanning a second time for security reasons, they access all the authenticity information that the brand wishes to give, even the blockchain
2. The certificate can contain photos of the product, its description (size, colour, materials...), and all the information you want. NB: Other information is only visible to the brand (workshop number, etc.)
3. The customer can access VIP content only. Only a person in possession of their bag can access this page via the App. It allows for the distillation of specific content different from that of the website to communicate exclusively with its customers (events, new collections, private sales, etc.)
1. Scan your bag
2. Access your certificate
3. Discover VIP content
A GLOBAL SOLUTION 1/3
1. A SECURE CHIP
Our chip is:
- Inseparable from the object to which it is attached (unless permanently broken).
- NFC (Near Field Communication), it allows the exchange of information without contact through leather and fabrics.
- Linked to a unique certificate of authenticity, unforgeable and encrypted in the blockchain.
- Guaranteed for 50 years (it can be replaced afterwards).
- Water, heat and cold resistant.
- Made in California.
FYI: the chip does not emit any waves. You need to have loaded the dedicated App on your smartphone to read it. No customer traceability is possible, it is not geolocatable. It simply provides the link between the bag and its COA.
The brand cannot contact the customer via the chip, nor obtain information about him without his permission.
>> The principle is that of a true Opt-in: the customer chooses to go to the brand, not the other way around.
A GLOBAL SOLUTION 2/3
2. AN APP DEDICATED TO CUSTOMERS ONLY
Our application allows the customer to:
1. Scan the chip to access their Certificate of Authenticity (COA) Digital encrypted in the blockchain. The App is branded with the brand's colours.
2. Discover specific content reserved for customers only to:
- See videos created for them (film « know-how » of the purchased product, new products in preview, limited series...)
- Receive care tips (bag care guide, travel tips, etc.)
- Direct access to customer service or after-sales service.
NB: For its part, the brand can access other information, useful for quality management for example (place of manufacture, production date, etc.).
>> These remain invisible to customers.
A GLOBAL SOLUTION 3/3
Our management platform is the heart of our global solution.
It has taken 3 years of development to allow secure chips to be associated with COAs encrypted on the blockchain in a simple way.
It is based on:
- An internal team of 16 developers and IT engineers, dedicated to the development and updating of the software.
- Dedicated servers at OVH, the European leader in hosting, which guarantee the brand total inviolability of the information. They offer the best solution in the world to guarantee your product data.
- Certificates encrypted in the green blockchain: Tezos (see annex 1).
BRAND BENEFITS
In addition to putting an end to counterfeiting and having a tamper-proof COA, our system also allows for the implementation of innovative marketing tools:
Targeted communication thanks to the full Opt-in application:
- Preview your new collections, communicate on your events and cultivate digital communication opportunities.
- Develop upselling by proposing targeted products on the App according to the COA
- Allow second-hand customers to get closer to your brand and enter your databases at their convenience. If they wish, you can send them information by email, sms, or other channels.
- Promote your products that become the key to the customer app and develop community spirit.
Customised customer services:
- Optimised management of after-sales returns: customers log in and can be directed in a personalised way to a particular POS.
- Quality control, by analysing the series and origin of a product returned to the after-sales service (its production batch, its manufacturing workshop, etc.).
- Targeted maintenance advice, available to the customer, in order to reduce after-sales service.
CUSTOMER BENEFITS
Simple and direct access to the Certificate of Authenticity (COA) of your product.
> > To be certain that the bag purchased is a real one.
> > To be sure that the bag purchased is real.
- Discover a preview of new products, lines, collections, collaborations...
- See exclusive content reserved for the company's customers (product know-how video, designer itw...)
- Receive invitations, boutique cocktails, etc.
It benefits from an online Customer Service:
- Direct link to Customer Service or After Sales Service (telephone, e-mail, online chat, appointment at the nearest boutique, etc.).
- Get maintenance advice on their product.
- They can enter their details to indicate that they are the new owner and wish to receive information from the brand.
SUMMARY OF BENEFITS
With the tamper-proof digital COA, you can:
- Fight against counterfeiting in an unstoppable way.
- Create an innovative link between a product and its owner.
- Get closer to your second hand customers, who can use the App to make themselves known as the new owners of a product.
- Practice targeted marketing via the VIP Room (= the App reserved for Clients only).
- Fight against counterfeiting in an unstoppable way.
NB: For travellers, the App also allows access to the CITES certificate of a product, in order to pass through customs without hindrance.
How does it work?
Currently the COA (Certificate Of Authenticity) is a document that is given to the customer when a product is purchased. It can be lost, falsified or associated with another product or a counterfeit...
Our solution allows you to:
>> You have just created an unforgeable COA, permanently linked to a product.
Log into your brand's account on the secure Arteïa Connect platform
Create in the blockchain the Digital Certificate of Authenticity (photo, description...) of a product.
Link the digital certificate to a unique NFC chip.
Fix the chip in the bag: it is now impossible to remove it without breaking it.
The chip can now be scanned by a smartphone to access the COA.
You have created a direct and totally secure link between a product and its Digital Certificate of Authenticity.